Revenue Opportunities for Weather-Related Streaming
Sponsored by: The Weather Company
The advent of streaming, along with the continued rise in over-the-top (OTT) delivery—on everything from handheld mobile devices to connected televisions—presents both a challenge and an opportunity to the weather-forecasting business. A fundamental question is how to reach audiences that are highly fragmented across various live and on-demand OTT platforms, especially in a time frame where cord-cutting of basic broadcasts is growing. Those were the questions we faced as we launched the survey, against the backdrop of a new product offering that TWC was bringing to market: ReelSphere.
TWC can automate the generation of very localized weather reports, initially down to the ZIP code level and possibly even more granular, in a way that OTT providers can then monetize those weather reports in a variety of ways. Exactly what are those ways?
Download the "Revenue Opportunities for Weather Related Streaming" research brief to gain insights into the following and more:
- Revenue-generating innovations must balance being both entertaining and informative.
- Localized weather forecasts can be delivered as sponsored content for OTT platforms.
- This type of sponsored content could generate higher-than-average CPM rates.
- Properly executed, machine learning algorithms can deliver content relevant to both lifestyle and locale.